Most watched final since the other guy wearing 23 was in it?
I agree with you post Cig. I think Hater fans make up the majority of the viewing audience. If you're not a fan of one of these teams, then it seems MOST people want LeBron to lose or want Bruce Bowen, Robert Horry, Manu Ginobli and Tim Duncan to lose. Not Tony though. Everyone loves Tony because he's a little funny talking french guy and has a fine ass wife.
Last years finals, you didn't have a hero-villian story like you do this year, and you didn't have LeBron. You could argue for days between who is a better player between D-Wade and Bron, but it's hard to deny that James has bigger star power. He's getting a bigger push from the media, league, and it also helps to be with Nike instead of converse. He's going to automatically attract millions more fans that no other eastern conference player can do.
Then Lakers-Pistons, or Spurs Nets, or Spurs Pistons. Lakers-Nets, Lakers-Sixers and Lakers-Pacers. None of those finals looked mucho interesting on paper, I mean there's not really any storylines. Shaq is a popular guy but he plays brutal ball, not the flashy audience eye candy LBJ creates. Kobe was there as well but he was either raw young full blown afro-Kobe or post rape case I think Shaq is fat Kobe. Those Kobe's didn't draw as much attention as "This is my team and I scored 81 points in a game" Kobe does.
The Spurs in their two previous finals were not "villians" like they are now. Tim Duncan said it himself "We're the bad boys now." He's right. Before this years semi-finals they were just a bland boring soft team. Bowen was a dirty player still but the Spurs were not considered a dirty team. Now the script is flipped.
Other than that, what else is there since MJ was in the finals. Spurs-Knicks?

I don't even remember watching much of that myself.
The last two finals, America probably felt both teams had a chance at winning. This final, it's general thinking that the Spurs will win, but the fact that the Cavs had no chance to win the last series in public eyes, has the same public thinking they have a chance now, or wondering if they can pull another upset. More interest.
Gotta rank as one of the most interesting finals in awhile, and I know that doesn't mean jack shit coming from a Cavs or Spurs fan, but trying to look outside the box, there's some big rating potential here.