One of the most common traits amongst adherents of socialist doctrine is a fervent opposition to the concept of advertising. Its alleged subversive power is vociferously condemned for its inspiration of certian qualities(specific qualities being inimical to socialism) and erosion of other qualities(specific qualitites necessary for socialism to function*). If only the peoples will were not so egregiously corrupted by the dark forces of advertising then "enter variant of socialism here" would be freely adopted by all.
Interesting but just how subversive and powerful is this subversive power? I having developed an interest in technology at an early age have been familiar with apple for a good number of years. The amount of apple advertising I have been exposed to in this time is so considerable as to be beyond a reasonable estimate. Despite this I have never purchased a single apple product. In contrast with this my favourite take out is an establishment which I have never seen advertised in any capacity beyond its name sign above the door. The cause of this? Simply, I like the take out and dislike apple.
Get that fucktards? people consume things because they like them and not because theyve been manipulated. Advertising in the main is about targetting certain information at individuals already predisposed to it. It is responsive in nature. You do not sell a product by cobbling together any old shit and then trying to manipulate people into buying it. You create something to address an existing demand and then try and get the information to potential consumers. Even then all the advertising in the world is not going to grant success to an inferior product as any number of high profile flops illustrates.
This talk about the supposed corruptive influence of advertising, "consumer culture" and the rest of that bullshit is itself an attempt at a dual deception. Firstly it is a self-deception. It serves to keep erect an ideology(and just as regularly a sense of superiority) that reality will not support. Secondly it is propoganda. It is an effort to get individuals to relinquish their freedom by convincing them theirs is false. It succeddes as self deception but only succeddes in the second in the sense it does as the first. The only individuals it attracts are those with a desire to elevate themselves above their fellow men and in need of a lie to stand on.
vaunted champion of freedom Ronald Mcdonald
di••••able burger theif and almost certain communist Hamburglar
what we'd all be drinking right now if socialists knew what the fuck they were talking about
*:to function as well as it can at least. Even in the event of full willfull compliance of the populace there exist numerous systematic problems which prevent efficient production.