[Knowledge]

When the producers of the movie Righteous Kill, which stars Robert DeNiro, Al Pacino and 50 Cent, were trying to sell the film to major studios, they relied heavily on 50 Cent’s urban appeal to make the film more attractive to buyers. This included initial movie posters that featured DeNiro, Pacino and 50 Cent together, press leaks that portrayed 50 Cent as “one of the guys” with DeNiro and Pacino and a sales reel that showed 50 Cent as a club owner who assists in solving the murder case (which was quickly erased from the internet). This was an attempt by the producers to use 50 Cent to “young-up” the potential audience and reach the much coveted “urban” demographic.

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